Research

Cold Email Guides & Research

Playbooks, original data, and hard numbers on cold email for real estate wholesalers, flippers, and investors. Written from campaigns we actually run.

Original Data REINBOX.ORG
DealMachine Says4.7% Is "Excellent"
0.51% Real Reply Rate vs. 4.7% "Excellent" Claim 5-9x Gap Between Benchmark and Reality $1.4M Pipeline From a "Bad" Reply Rate
August 22, 20268 min read

DealMachine's Guide Calls a 4.7% Reply Rate "Excellent." We Averaged 0.51% Across 118,781 Real Sends.

DealMachine's email marketing guide benchmarks reply rate off a single 10,000-record case study. Here's what our blended data across 116,244 real contacts says instead, and why the gap doesn't mean your campaign is failing.

Read article →
Infrastructure REINBOX.ORG
How Many ColdEmails Per Day?
25-30/Day Recommended Starting Point 10-50 Range Observed Across 5 Accounts 30.4% Open Rate After a Ramp Mistake
August 18, 20269 min read

How Many Cold Emails Per Day? Real Data for Real Estate Companies.

Why we recommend capping new campaigns at 25-30 emails per mailbox per day, backed by real data from five client accounts and one costly ramp mistake.

Read article →
Original Data REINBOX.ORG
We Sent 118,781Cold Emails
0.51% Reply Rate Across 6 Workspaces 4.09% Bounce Rate After Verification $1,396,000 in Attributed Pipeline
August 15, 202612 min read

We Sent 118,781 Cold Emails to Distressed Homeowners. Here's Every Number.

Reply rates, bounce rates, and pipeline value from real campaigns, including the numbers that make us look bad. Plus what we'd do differently.

Read article →
No articles match that search yet. Try a different keyword.